I’ve been carrying out some behind the scenes improvements to the main Nile Cruises 4u website.
The type of things that you cant’ see with the naked eye but hopefully make the website perform a lot better both in terms of the user’s point of view and also in terms of everything working a little faster, all the links working correctly and lots of little tweaks to try and ensure that we look “ok” to the search engine spiders.
Search engine optimisation as its’ called is a pretty esoteric art that seems to fascinate some people and just turn others off competely.
Search engine optimisation means ensuring that lots of little on-page and off-page tweaks are correctly in place with regard to your website to ensure that the major search engines place you highly in their search results.
It’s something I am quite fascinated by so it’s suits me to be playing around with the various things that can make a difference. Anybody else would be pretty bored I think…but…horses for courses!